If your product category has broad appeal, to gain effective reach and frequency, you must buy several networks or radio stations.

Question

Quizplus · Accepted Answer

If a product category has broad appeal, it is likely that the target audience is spread over multiple demographics and geographic regions. To effectively reach the maximum number of potential customers, it is necessary to buy several networks or radio stations to create diverse and targeted campaigns. This approach can help ensure that the ads reach the right audience at the right time and create enough frequency to influence purchasing decisions.

If Your Product Category Has Broad Appeal, to Gain Effective