Which of the following is a way to achieve total market coverage (TMC)?
A)a weekly supplement delivered to nonsubscribers and filled with mostly advertisements
B)monthly delivery of the newspaper at a reduced price to all households
C)publishing an entire daily newspaper on the Web at no charge
D)delivering newspaper-supported direct mail to all subscribers
E)offering free copies of the paper in grocery stores

Question

Quizplus · Accepted Answer

A weekly supplement delivered to nonsubscribers filled with advertisements can reach households that do not subscribe to the newspaper, thus achieving total market coverage.

Which of the Following Is a Way to Achieve Total