In the United States, above all, the range and number of specialized magazines offer advertisers opportunities to:
A) reach readers with desires for lavish lifestyles.
B) reach readers with limited interests.
C) reach readers with generic demographics.
D) reach readers with narrowly defined targeted audiences.
E) reach readers with concerns about having a portable medium.
Correct Answer:
Verified
Q14: Based on 2008 TNS Media Intelligence data,
Q15: Challenges that consumer magazines are encountering include
Q16: Publishers introduce new magazines covering topics as
Q17: Which media face similar challenges and opportunities
Q18: To have any hope for success in
Q20: Because the growth in audiences for magazines
Q21: The basic or open rate for a
Q22: After advertisers choose the magazines that best
Q23: After a media planner is satisfied a
Q24: When magazine readers indicate they save their
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