After advertisers choose the magazines that best serves their marketing goals, which of the following must they then decide for the advertising?
A) position
B) size
C) color
D) placement
E) cost of space
Correct Answer:
Verified
Q17: Which media face similar challenges and opportunities
Q18: To have any hope for success in
Q19: In the United States, above all, the
Q20: Because the growth in audiences for magazines
Q21: The basic or open rate for a
Q23: After a media planner is satisfied a
Q24: When magazine readers indicate they save their
Q25: Which of the following is NOT a
Q26: One of the main disadvantages of partial-run
Q27: A standard size page in most magazines
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