By offering regional and/or demographic editions, a magazine:
A)provides even greater targeting, and opportunities for less-than-national advertisers.
B)makes it more difficult for national advertisers to target readers.
C)reduces the playing field for the competition, especially radio.
D)ensures its profit margin will increase.
E)reduces overall costs with only a slight reduction in total advertising billings.

Question

Quizplus · Accepted Answer

By offering regional and/or demographic editions, a magazine can provide even greater targeting which can help attract local advertisers who may not have the budget for national advertising. It also allows for more niche targeting which can appeal to advertisers in specific industries or with specific demographics. This can ultimately lead to increased revenue and profit margin.

By Offering Regional And/or Demographic Editions, a Magazine