Who "developed the magical possibilities of national advertising, and demonstrated more clearly than anyone else that you could lose millions of dollars on your circulation by selling at a low price yet make more millions out of your advertising"?
A)Oprah Winfrey
B)Frank Munsey
C)S. S. McClure
D)Cyrus H. Curtis
E)Edward Bok

Question

Quizplus · Accepted Answer

Cyrus H. Curtis is known for developing the magical possibilities of national advertising, particularly through his work with the Saturday Evening Post. He demonstrated that a publication could sell at a low price, potentially losing money on circulation, but could more than make up for it through advertising revenue.

Who "Developed the Magical Possibilities of National Advertising, and Demonstrated