Which of the following is true of outdoor advertising?
A) first of the narrowly targeted mass media
B) fast becoming the last of the truly mass media
C) last of the demassified media
D) first of the standardized mass media
E) a niche-focused mass media
Correct Answer:
Verified
Q3: The term outdoor advertising has been replaced
Q4: Although traditional billboards are the primary source
Q5: The OAAA asks its members not to
Q6: Which of the listed items is NOT
Q7: The Highway Beautification Act of 1965 is
Q9: Which of the following has NOT contributed
Q10: Outdoor advertising is ideal if an advertiser
Q11: As a form of promotion, which does
Q12: Early in the twentieth century, the modern
Q13: Today, the out-of-home industry does meaningful research
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