Which of the following has NOT contributed to the popularity of out-of-home advertising?
A) low cost to achieve high reach and frequency
B) advertiser diversification leading to an improved public image
C) modest replacement costs
D) increasingly mobile population
E) fragmentation of media
Correct Answer:
Verified
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Q6: Which of the listed items is NOT
Q7: The Highway Beautification Act of 1965 is
Q8: Which of the following is true of
Q10: Outdoor advertising is ideal if an advertiser
Q11: As a form of promotion, which does
Q12: Early in the twentieth century, the modern
Q13: Today, the out-of-home industry does meaningful research
Q14: Which of the following would NOT be
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