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Which of the Following Would NOT Be a Marketing Advantage

Question 18

Multiple Choice

Which of the following would NOT be a marketing advantage offered by out-home-advertising?


A) provides delayed brand awareness so customers are more comfortable with their shopping or buying decisions
B) by extending basic advertising themes beyond traditional media, creates continuity for a brand or message
C) is a point-of-purchase reminder to customers in the shopping and buying process
D) offers a localized approach for national advertising campaigns
E) can enhance direct-response offers by providing web addresses and telephone numbers

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