Which of the following would NOT be a marketing advantage offered by out-home-advertising?
A) provides delayed brand awareness so customers are more comfortable with their shopping or buying decisions
B) by extending basic advertising themes beyond traditional media, creates continuity for a brand or message
C) is a point-of-purchase reminder to customers in the shopping and buying process
D) offers a localized approach for national advertising campaigns
E) can enhance direct-response offers by providing web addresses and telephone numbers
Correct Answer:
Verified
Q13: Today, the out-of-home industry does meaningful research
Q14: Which of the following would NOT be
Q15: In the 1980s, the percentage of all
Q16: In an effort to create a positive
Q17: Which of the following was NOT among
Q19: According to the OAAA, there are more
Q20: Which of the following is a NOT
Q21: In terms of revenues, public familiarity, and
Q22: In outdoor advertising, a GRP normally is:
A)determined
Q23: Which of the following does NOT pertain
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