In terms of revenues, public familiarity, and long-term usage, the two basic forms of outdoor advertising are:

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Painted bulletins are large, hand-painted billboards that can be seen from a distance. They are the most traditional and well-established form of outdoor advertising, with a proven track record of generating high revenues and being used for long periods of time. Posters are also a common form of outdoor advertising, often used for short-term campaigns or to promote events, but they do not have the same level of public familiarity or long-term usage as painted bulletins.

In Terms of Revenues, Public Familiarity, and Long-Term Usage, the Two