According to your text, all of the following should be considered before creating outdoor advertising EXCEPT:
A) discussion of general guidelines.
B) statement of clear objectives.
C) definition of the target market.
D) coordination of the buy.
E) determination of specific measurable goals.
Correct Answer:
Verified
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Q34: A standard poster pane measures:
A)10 x 14
Q36: Which of the following aspects of outdoor
Q37: If you were an advertiser buying an
Q38: The audience for outdoor is called the:
A)daily
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