For outdoor advertising, the most widely used form is the:

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While there are different forms of outdoor advertising, the 30-sheet poster is considered the most prevalent and impactful. These are large billboards that are typically 12 feet high and 25 feet wide, making them hard to miss for drivers and pedestrians. They are strategically placed in high traffic areas to maximize visibility and brand exposure. Spectaculars and painted bulletins are larger formats, but they are more expensive to produce and maintain. 8-sheet posters are smaller and less impactful, while bus wraps are limited to specific locations and audiences.

For Outdoor Advertising, the Most Widely Used Form Is The