Considering the reliability of traditional media, contrasted with the effectiveness of new technology, creating brand image requires:
A)more use of new communication technologies.
B)less use of communication theories.
C)a blending of old and new communication strategies and technologies.
D)more use of tested communications theories.
E)dropping all traditional methods and shifting to new technology.

Question

Quizplus · Accepted Answer

While new technology is effective, traditional media still holds a certain degree of reliability. It is important to blend old and new communication strategies and technologies in order to create a strong brand image. Tested communication theories should also be utilized to ensure the effectiveness of the chosen strategies. Dropping all traditional methods and shifting solely to new technology may not be the best approach as it could potentially alienate certain segments of the target audience who may still rely on traditional media.

Considering the Reliability of Traditional Media, Contrasted with the Effectiveness