Applying the CRM concept, a company using sophisticated software and the Internet could achieve:
A)higher customer loyalty and retention.
B)reduced costs for repairs.
C)less need for Web site security.
D)reduced manufacturing costs.
E)less cross-selling.

Question

Quizplus · Accepted Answer

The CRM concept focuses on building and maintaining strong relationships with customers, which can lead to higher customer loyalty and retention. By using sophisticated software and the Internet, a company can gather and analyze customer data to better understand their needs and preferences, which can help them deliver personalized and tailored experiences, ultimately leading to higher retention and loyalty rates. The other options, such as reduced costs for repairs, less need for Web site security, reduced manufacturing costs, and less cross-selling, are not directly related to the CRM concept.

Applying the CRM Concept, a Company Using Sophisticated Software and the Internet