Matching
Match of the following
Premises:
A type of sales promotion directed to wholesalers or retailers; the most common type are promotional allowances.
To reduce coupon redemption fraud, the industry is working with this and other techniques to address the problem.
Loss leaders, money-off coupons, and price rollbacks are effective examples of this.
Nearly 90 percent of users of this medium make a purchase; it's one of the most cost-efficient methods to reach serious prospects that are in the mood to purchase.
The most preferred method of coupon distribution, it's usually included in Sunday newspapers.
Sales activities that supplement both personal selling and marketing, coordinate the two, and help to make them effective; also, the combination of personal selling, advertising, and all supplementary selling activities.
A form of co-op fraud where retailers pay one price to the medium and bill the manufacturer for a higher price by using a phony invoice.
If this is required in a sweepstakes, it makes the sweepstakes a lottery and it is illegal.
Commercial relationships involving films, television shows and even cartoon characters.
Unlike a premium, these are imprinted with the advertiser's name and logo and are given away without any obligation for the recipient.
A type of promotion where prizewinners are determined based on chance alone and it's illegal to require participants to purchase something in order to enter.
They were among the first executives to offer coupons or price reductions.
One of the oldest types of advertising, it allows a brand to gain from an association with a celebrity through a product endorsement.
One of the basic functions of effective sales promotion.
This sales promotion was so effective that the company stopped producing its product and began marketing the premium as collectibles.
Responses:
Topps bubblegum baseball cards
double billing
the Yellow Pages
Asa Candler and C. W. Post
sales promotion
dealer incentives
product licensing
testimonial
transactional promotion
sweepstakes
consideration
motivation
free-standing insert
bar code technology
advertising specialty
Correct Answer:
Premises:
Responses:
A type of sales promotion directed to wholesalers or retailers; the most common type are promotional allowances.
To reduce coupon redemption fraud, the industry is working with this and other techniques to address the problem.
Loss leaders, money-off coupons, and price rollbacks are effective examples of this.
Nearly 90 percent of users of this medium make a purchase; it's one of the most cost-efficient methods to reach serious prospects that are in the mood to purchase.
The most preferred method of coupon distribution, it's usually included in Sunday newspapers.
Sales activities that supplement both personal selling and marketing, coordinate the two, and help to make them effective; also, the combination of personal selling, advertising, and all supplementary selling activities.
A form of co-op fraud where retailers pay one price to the medium and bill the manufacturer for a higher price by using a phony invoice.
If this is required in a sweepstakes, it makes the sweepstakes a lottery and it is illegal.
Commercial relationships involving films, television shows and even cartoon characters.
Unlike a premium, these are imprinted with the advertiser's name and logo and are given away without any obligation for the recipient.
A type of promotion where prizewinners are determined based on chance alone and it's illegal to require participants to purchase something in order to enter.
They were among the first executives to offer coupons or price reductions.
One of the oldest types of advertising, it allows a brand to gain from an association with a celebrity through a product endorsement.
One of the basic functions of effective sales promotion.
This sales promotion was so effective that the company stopped producing its product and began marketing the premium as collectibles.
Premises:
A type of sales promotion directed to wholesalers or retailers; the most common type are promotional allowances.
To reduce coupon redemption fraud, the industry is working with this and other techniques to address the problem.
Loss leaders, money-off coupons, and price rollbacks are effective examples of this.
Nearly 90 percent of users of this medium make a purchase; it's one of the most cost-efficient methods to reach serious prospects that are in the mood to purchase.
The most preferred method of coupon distribution, it's usually included in Sunday newspapers.
Sales activities that supplement both personal selling and marketing, coordinate the two, and help to make them effective; also, the combination of personal selling, advertising, and all supplementary selling activities.
A form of co-op fraud where retailers pay one price to the medium and bill the manufacturer for a higher price by using a phony invoice.
If this is required in a sweepstakes, it makes the sweepstakes a lottery and it is illegal.
Commercial relationships involving films, television shows and even cartoon characters.
Unlike a premium, these are imprinted with the advertiser's name and logo and are given away without any obligation for the recipient.
A type of promotion where prizewinners are determined based on chance alone and it's illegal to require participants to purchase something in order to enter.
They were among the first executives to offer coupons or price reductions.
One of the oldest types of advertising, it allows a brand to gain from an association with a celebrity through a product endorsement.
One of the basic functions of effective sales promotion.
This sales promotion was so effective that the company stopped producing its product and began marketing the premium as collectibles.
Responses:
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