One category you would NOT find in a total promotion budget is:

Question

Quizplus · Accepted Answer

The total promotion budget includes all promotional activities undertaken by a company in a given period, such as consumer sales promotion, consumer advertising, trade promotion, and merchandising aspects. However, agency advertising is not an expense in a company's promotion budget as it is a cost incurred by the advertising agency contracted by the company, not the company itself.

One Category You Would NOT Find in a Total Promotion