A sales promotion is more effective when its message is closely related to themes being used in the product's or service's advertising campaigns.

Question

Quizplus · Accepted Answer

If the sales promotion message is closely related to the themes being used in the product's or service's advertising campaigns, it will create a more coherent and impactful message for the consumers. This will help in reinforcing the brand message and also improving the effectiveness of the promotion.

A Sales Promotion Is More Effective When Its Message Is