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Which Would NOT Be a Characteristic of Trade Shows

Question 44

Multiple Choice

Which would NOT be a characteristic of trade shows?


A) In a typical year, almost 100 million people will attend them.
B) a prime example of an integrated promotion
C) sponsorship always used as a stand-alone marketing tool
D) provides fulfillment of a number of objectives from product introduction to direct selling
E) create opportunities for on-site market research

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