In a total promotion budget, the long-term trend is that almost half of the dollars allocated go to consumer advertising and only about 25 percent goes to both trade promotions and consumer sales promotions.

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The allocation of a promotion budget can vary widely depending on the industry, company strategy, and market conditions. There is no fixed trend that dictates specific percentages for consumer advertising, trade promotions, and consumer sales promotions.

In a Total Promotion Budget, the Long-Term Trend Is That