All of the following are true of directories, including the Yellow Pages, EXCEPT:
A) cost-efficient medium for reaching serious prospects.
B) few companies bother to include some directory advertising in their marketing plans.
C) more than 10,000 printed directories for both consumers and trade buyers.
D) service businesses rely on them as their sole type of promotion.
E) readers are often consumers in the mood to purchase.
Correct Answer:
Verified
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