The main reason for the failure to fully use co-op is primarily a result of a lack of knowledge on the part of retailers as to how to use them or an unwillingness to meet the restrictions dictated by manufacturers.

Question

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The statement suggests that the main reason for not fully utilizing co-op is due to a lack of knowledge or unwillingness on the part of retailers to comply with the guidelines imposed by manufacturers.

The Main Reason for the Failure to Fully Use Co-Op