Vendor programs are a special type of co-op, initiated by and customized by retailers in which manufacturers are approached to pay all or a share of the program.

Name: Vendor programs are a special type of co-op, initiated by and customized by retailers in which manufacturers are approached to pay all or a share of the program.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Vendor programs are indeed a type of co-op where retailers approach manufacturers to pay for a share or the entire program.

Vendor Programs Are a Special Type of Co-Op, Initiated by and Customized