As retailers take even more control of the distribution channel, dealer and sales incentives are becoming even less and less important as a type of sales promotion tool.

Question

Quizplus · Accepted Answer

This statement is incorrect. Dealer and sales incentives can still be important sales promotion tools for retailers, even as they take more control of the distribution channel. These incentives can help incentivize dealers and sales staff to promote and sell certain products, which can ultimately drive sales and increase profit margins for retailers.

As Retailers Take Even More Control of the Distribution Channel