The Answer of Match the following.

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Match the Following

Question 98

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Match the following.

Premises:

Responses:

A readership service designed to measure the extent to which advertisements are being seen and read and the level of interest they arouse.

concept research

Uses expensive techniques like MRI and EEGs to find biological evidence of advertising effects.

cohort analysis

They are the tangible manifestations of the macrotrends in fashion, music, and sports activities.

card concept test

This form of research is about measuring the effectiveness of ads in order to determine whether to run the advertising in the marketplace.

microtrends

This research technique allows marketers to assess consumers' lifelong values and preferences and develop strategies now for products they will use later in life.

copy testing

A real-world example that illustrates how research does not always tell clients what they want to hear and may cause problems if someone believes an advertising idea is really strong.

Starch

It is the fourth phase in the advertising research process.

neuromarketing research

A segmenting tool that identifies eight major consumer groups that share life attitudes and motivations and understanding of consumers' generational cohort.

up-front research

In this type of test, creative strategies are presented to respondents in the form of a headline, followed by a paragraph of body copy on a plain white card.

MindBase

Became fashionable in the late 1960s as a qualitative research tool.

scanner reporting systems

This means of collecting data allows a marketer to track performance quickly rather than monthly or bimonthly.

campaign evaluation

Another name for market research.

Avis campaign

In the area of psychology, mental phenomena such as perception, memory, thinking, and judging are grouped under this category.

cognition

These disciplines have had a strong influence on up-front research.

Liveamatics

Involves taping or filming live talent and occurs quite close to the finished commercial.

behavioral sciences

focus groups

Premises:

A readership service designed to measure the extent to which advertisements are being seen and read and the level of interest they arouse.

Uses expensive techniques like MRI and EEGs to find biological evidence of advertising effects.

They are the tangible manifestations of the macrotrends in fashion, music, and sports activities.

This form of research is about measuring the effectiveness of ads in order to determine whether to run the advertising in the marketplace.

This research technique allows marketers to assess consumers' lifelong values and preferences and develop strategies now for products they will use later in life.

A real-world example that illustrates how research does not always tell clients what they want to hear and may cause problems if someone believes an advertising idea is really strong.

It is the fourth phase in the advertising research process.

A segmenting tool that identifies eight major consumer groups that share life attitudes and motivations and understanding of consumers' generational cohort.

In this type of test, creative strategies are presented to respondents in the form of a headline, followed by a paragraph of body copy on a plain white card.

Became fashionable in the late 1960s as a qualitative research tool.

This means of collecting data allows a marketer to track performance quickly rather than monthly or bimonthly.

Another name for market research.

In the area of psychology, mental phenomena such as perception, memory, thinking, and judging are grouped under this category.

These disciplines have had a strong influence on up-front research.

Involves taping or filming live talent and occurs quite close to the finished commercial.

Responses:

concept research

cohort analysis

card concept test

microtrends

copy testing

Starch

neuromarketing research

up-front research

MindBase

scanner reporting systems

campaign evaluation

Avis campaign

cognition

Liveamatics

behavioral sciences

focus groups

Correct Answer:

Premises:

Responses:

concept research

cohort analysis

card concept test

microtrends

copy testing

Starch

neuromarketing research

up-front research

MindBase

scanner reporting systems

campaign evaluation

Avis campaign

cognition

Liveamatics

behavioral sciences

focus groups