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When Account Planners Fulfill Expectations of What Their Role Is

Question 2

Multiple Choice

When account planners fulfill expectations of what their role is during creative development, their key benefit to the creative team is in their:


A) providing a consumer-focused advertising strategy that persuasively talks to the targeted audience.
B) providing usable research with information that provides useful insights.
C) offering understanding, empathy, and the ability to connect with prospects.
D) being a defender in the organization who will blunt the impact of research findings.
E) representing the client in a way that subordinates the needs of the prospective customers.

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