When account planners fulfill expectations of what their role is during creative development, their key benefit to the creative team is in their:
A) providing a consumer-focused advertising strategy that persuasively talks to the targeted audience.
B) providing usable research with information that provides useful insights.
C) offering understanding, empathy, and the ability to connect with prospects.
D) being a defender in the organization who will blunt the impact of research findings.
E) representing the client in a way that subordinates the needs of the prospective customers.
Correct Answer:
Verified
Q1: For advertising purposes, if you were to
Q3: In the research surrounding the launch of
Q4: To create effective advertising, one key question
Q5: The role of account planner was developed
Q6: The area psychologists study that focuses on
Q7: Sociological studies indicate all of the following
Q8: Similar to family life-cycle research, life-stage research:
A)is
Q9: If psychologists study drives, urges, wishes, or
Q10: The Values and Life Style (VALSᵀᴹ)psychographic segmentation
Q11: Typical uses for research include all of
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