Both Ford Motor Company, with its introduction of the Edsel, and Coca-Cola Company, with its introduction of new Coke, learned that misuse and/or overreliance on research can be lead to failure.

Question

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Both Ford and Coca-Cola relied heavily on market research before launching their products, but the research failed to accurately predict consumer preferences and resulted in significant financial losses for both companies. This demonstrates that overreliance on research can lead to failure.

Both Ford Motor Company, with Its Introduction of the Edsel