Research is a way to stay in touch with prospects and thereby improve an advertiser's effectiveness and profitability.

Question

Quizplus · Accepted Answer

Research helps advertisers understand their prospects' needs, preferences, and behaviors, which can lead to more effective advertising strategies and increased profitability. By staying in touch with prospects through ongoing research, advertisers can adapt to changes in the market and keep up with their customers' evolving needs.

Research Is a Way to Stay in Touch with Prospects