In cohort analysis, advertisers would identify a generation's hot buttons, mores, and memories so they could shape the messages and create persuasive icons that would likely attract that group.

Question

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Cohort analysis helps advertisers understand the characteristics and preferences of a particular generation or cohort. This information can be used to shape marketing messages and create compelling icons that appeal to that group.

In Cohort Analysis, Advertisers Would Identify a Generation's Hot Buttons