The opposite of trends are fads, which come on fast, heat up, die quickly, and often leave a bitter taste.
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Q50: In cohort analysis, advertisers would identify a
Q51: Anthropologists have determined that specific activities and
Q52: Advertisers use tracking studies to measure:
A)trends, brand
Q53: Which of the following now contribute(s)to more
Q54: To succeed, an advertisement must have an
Q56: A good copy-testing system is based on
Q57: The account planner works with account management,
Q58: Sociological research helps advertisers predict the profitability
Q59: In the last 25 years or so,
Q60: For an individual advertiser, the readership report
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