In the last 25 years or so, as agencies either restructured or downsized their research departments-at the same time-they added account planners whose task was to ascertain not only who bought specific brands and/or services but also why.

Question

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The statement accurately reflects the trend observed in the advertising industry over the last few decades - a shift from traditional market research to account planning that focuses on understanding consumer behavior and motivations.

In the Last 25 Years or So, as Agencies Either