If a product has a number of positive appeals that could be successfully promoted, the key to developing an effective advertising campaign is finding the primary appeal-the one most relevant to the majority of your target audience.

Question

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By focusing on the primary appeal, the advertising campaign can be more targeted and effective in reaching the intended audience. It is important to identify what the audience values most and what will motivate them to take action or make a purchase.

If a Product Has a Number of Positive Appeals That