The account planner works with account management, media, and creative, covering most research functions.
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Q52: Advertisers use tracking studies to measure:
A)trends, brand
Q53: Which of the following now contribute(s)to more
Q54: To succeed, an advertisement must have an
Q55: The opposite of trends are fads, which
Q56: A good copy-testing system is based on
Q58: Sociological research helps advertisers predict the profitability
Q59: In the last 25 years or so,
Q60: For an individual advertiser, the readership report
Q61: Focus groups are useful to determine consumer
Q62: Because of the slowing economy, marketers have
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