Advertisers use tracking studies to measure:

Question

Quizplus · Accepted Answer

Tracking studies are typically used to measure trends (such as changes in consumer behavior), brand awareness (how familiar people are with a brand), and interest in purchasing (whether people are more or less likely to buy a product after seeing an ad). Layout and design features, product sales success, and the cost outlay for each advertising campaign would all require different types of research. While tracking studies can provide value in terms of up-front research, this is not typically the primary goal of such research.

Advertisers Use Tracking Studies to Measure