Traditionally, advertisers have considered the family life cycle as a reliable basis for segmenting. But the nature of the traditional family life cycle has changed over the past 30 years, leading advertisers to reevaluate how they look at the family life cycle.

Question

Quizplus · Accepted Answer

The statement is true as the traditional family life cycle has indeed undergone changes in the past 30 years, leading advertisers to reevaluate how they use it for segmentation.

Traditionally, Advertisers Have Considered the Family Life Cycle as a Reliable