It is essential that objectives of pretesting research reflect the agreed-upon advertising strategy.

Question

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Pretesting research is conducted to evaluate the effectiveness of advertising materials before launching a campaign to ensure their alignment with the agreed-upon advertising strategy. Therefore, the objectives of pretesting research should reflect the advertising strategy to measure the extent to which the materials are consistent with the strategy and meet the desired goals.

It Is Essential That Objectives of Pretesting Research Reflect the Agreed-Upon