According to Ogilvy & Mather, great advertising, direct-response, and promotion have certain elements in common EXCEPT:
A)newsworthiness.
B)relevancy.
C)potent strategy.
D)a strong selling idea.
E)memorability.

Question

Quizplus · Accepted Answer

While newsworthiness may be important in advertising, direct-response, and promotion, it is not considered an essential element that they all have in common. The other choices (relevancy, potent strategy, strong selling idea, and memorability) are all key components in creating effective marketing communication.

According to Ogilvy & Mather, Great Advertising, Direct-Response, and Promotion