Dean Rieck, president of Direct Creative, advocates the use of testimonials and success stories and also suggests all of the following EXCEPT:
A)testimonial subjects should be similar to prospects.
B)you should not rewrite or fabricate testimonials.
C)you should use full names and appropriate titles.
D)testimonials are more effective if they are from experts.
E)testimonial subjects should be relevant to prospects.

Question

Quizplus · Accepted Answer

The statement "testimonials are more effective if they are from experts" is incorrect according to the text. The author does not state that testimonials from experts are more effective, but does suggest that the subjects of the testimonials should be similar and relevant to the prospects, and that full names and appropriate titles should be used. Additionally, the author advises against rewriting or fabricating testimonials.

Dean Rieck, President of Direct Creative, Advocates the Use of Testimonials