Which order do most ads follow?
A)spelling out of promise, promise of benefit, proof of claim, amplification of story, and action to take
B)amplification of story, promise of benefit, spelling out of promise, proof of claim, and action to take
C)promise of benefit, spelling out of promise, amplification of story, proof of claim, and action to take
D)emotional appeal, promise of benefit, amplification of need, proof of benefit, appeal to action.
E)action to take, promise of benefit, spelling out of promise, amplification of story, proof of claim

Question

Quizplus · Accepted Answer

The most common order for ads is to start with the promise of benefit, followed by spelling out the promise, amplifying the story, providing proof of claim, and ending with a call to action. This order is effective because it grabs the viewer's attention with the promise of a benefit, provides more information about the product or service, builds credibility with proof, and encourages action. Choice C follows this order, making it the best choice.

Which Order Do Most Ads Follow