Match the Following

Question 96

Matching

Match the following

Premises:

Responses:

Is five-eighths up from the bottom of the ad.

execute

Also known as the basic theme, it is a consumer benefit statement that tells the prospect what the product will do for them.

culture respect

Available on CD or online from a multitude of services in a multitude of categories, you purchase the service and these are yours to use as you see fit.

artist's medium

The concept of controlling the size, weight, and position of key elements in an ad in order to create a secure and natural appearance.

contrast

Red, yellow, and orange are these kind of colors.

balance

In layout, this refers to the concept that all elements must be compatible.

resolution

Can refer to the total appearance of an ad or a physical rendering of the design of an ad.

promise

Determined by the number of individual pixels in computer-generated images; the higher it is, the smoother and better the image.

stock

Can refer to illustrations or photos that are available to purchase through various services or libraries.

high-arousal

The tool or material (such as photography)used to render an illustration.

layout

Makes an ad more interesting by altering sizes, shapes, and tones.

royalty-free stock illustrations

A Mac-only format in the Mac OS X operating system that is essentially TrueType that works well with its internal UNIX subsystem.

optical center

Organization that conducts color research on color psychology, preferences, and professional color applications.

Dfont

A schizophrenic verb-one meaning of which (in advertising)is to complete or put into effect or to use according to a pattern-that has significant meaning for ad development.

harmony

Utilizes a smaller palette but brighter colors on the screen than ever would be used in print ads.

Web design

Pantone Color Institute