The Answer of Match the following

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Match the Following

Question 96

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Match the following

Premises:

Responses:

In the AFTRA contract, it is the most expensive use fee.

"theater of the mind"

The reason that people buy 350,000 of these drill bits each year.

Tom Monahan

Believes that the only true measure of success for a radio commercial is when it "produces desired results for the client."

words

Sometimes referred to as a musical logotype, it is what you hope listeners will remember.

Tom Bodett

A way to vitalize copy, it is about telling the truth and avoiding overstatements and obvious exaggerations.

MIDI

A type of file playback, it interfaces with software that allows true four-track recording simultaneously.

white space

Using known words and short phrases, being conversational, and reading your copy aloud helps to develop this means of vitalizing the copy.

stock

The basic building blocks of an effective radio commercial.

Steve Lang

A popular means of making a slogan memorable, which is not as popular today as it was in the past.

need for quarter-inch holes

When used properly, unlocks the listener's imagination and creates feelings.

simplicity

In his radio spots, he says he'll "leave the light on for you."

network program commercial

Normally associated with print advertising but can be quite effective in radio spots.

theme

This happens in radio when a writer stimulates the listener's imagination to create pictures through the use of sound.

jingle

Prerecorded music used on a rental basis.

believability

He said, "Everything must be good for the spot to be good."

sound

ATRA

Premises:

In the AFTRA contract, it is the most expensive use fee.

The reason that people buy 350,000 of these drill bits each year.

Believes that the only true measure of success for a radio commercial is when it "produces desired results for the client."

Sometimes referred to as a musical logotype, it is what you hope listeners will remember.

A way to vitalize copy, it is about telling the truth and avoiding overstatements and obvious exaggerations.

A type of file playback, it interfaces with software that allows true four-track recording simultaneously.

Using known words and short phrases, being conversational, and reading your copy aloud helps to develop this means of vitalizing the copy.

The basic building blocks of an effective radio commercial.

A popular means of making a slogan memorable, which is not as popular today as it was in the past.

When used properly, unlocks the listener's imagination and creates feelings.

In his radio spots, he says he'll "leave the light on for you."

Normally associated with print advertising but can be quite effective in radio spots.

This happens in radio when a writer stimulates the listener's imagination to create pictures through the use of sound.

Prerecorded music used on a rental basis.

He said, "Everything must be good for the spot to be good."

Responses:

"theater of the mind"

Tom Monahan

words

Tom Bodett

MIDI

white space

stock

Steve Lang

need for quarter-inch holes

simplicity

network program commercial

theme

jingle

believability

sound

ATRA

Correct Answer:

Premises:

Responses:

"theater of the mind"

Tom Monahan

words

Tom Bodett

MIDI

white space

stock

Steve Lang

need for quarter-inch holes

simplicity

network program commercial

theme

jingle

believability

sound

ATRA