Things to remember about creating radio spots include all of the following EXCEPT:
A) everyone has mental images of sounds they hear.
B) guide the listener so they have the proper response to your spot.
C) screaming spots are a sure way to convince listeners that they should buy from the screamer.
D) when there are no visuals, sound creates an image in the mind's eye.
E) mental images help seed the memory with the targeted message.
Correct Answer:
Verified
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Q32: Your authors do NOT include which of
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