As a radio copywriter, you try most to achieve which of the following?
A) hold attention of the audience for the duration of the spot
B) give meaning to copy only in a visual way
C) focus on the busiest member of the target audience
D) factor in the audience's other media choices
E) ignore all the rules
Correct Answer:
Verified
Q19: If you expect a listener to stay
Q20: To create a sense of anticipation through
Q21: If you are striving for distinctiveness in
Q22: This radio advertising technique allows listeners to
Q23: Indications that your spot produced an immediate
Q25: For copywriting, deleting unnecessary words, sticking to
Q26: For maximum effect, humor should portray a
Q27: Things to remember about creating radio spots
Q28: Humor goes quite well with which of
Q29: Because good radio writing is focused on
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