If you expect a listener to stay tuned to your radio spot, according to copywriter Tom Monahan, the things that "must be good for the spot to be good" include all of the following EXCEPT:

Question

Quizplus · Accepted Answer

While pricing may be important for some types of radio spots, it is not necessarily a requirement for a good radio spot. The other four elements listed all play a crucial role in creating an effective and engaging radio ad.

If You Expect a Listener to Stay Tuned to Your