If you are striving for distinctiveness in your radio spot, which of the following would you AVOID?
A) try to sound different
B) use a particular voice quality
C) use tried-and-true phrasing from award-winning spots
D) use an easily identifiable sound but for different reasons than the ordinary
E) use a musical phrase
Correct Answer:
Verified
Q16: Advertisers use collaborative music alliances to try
Q17: Words are used to fulfill all of
Q18: Recorded sound effects typically would NOT include
Q19: If you expect a listener to stay
Q20: To create a sense of anticipation through
Q22: This radio advertising technique allows listeners to
Q23: Indications that your spot produced an immediate
Q24: As a radio copywriter, you try most
Q25: For copywriting, deleting unnecessary words, sticking to
Q26: For maximum effect, humor should portray a
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