According to Allen Anderson of Landor, Which of the Following

According to Allen Anderson of Landor, which of the following is NOT a direction that may influence the future of brands?

A) return of marketer, instead of consumers, calling the shots
B) Because consumer interactions with brands occur everywhere, brand messages must be consistent and coordinated.
C) Brands will become stronger when their scope is narrowed.
D) Every point of contact should reinforce the brand, as should everyone in the organization.
E) Marketing tactics should be based on the understanding that a brand is a long-term asset.