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According to Your Authors, Which of the Following Are Reflected

Question 12

Multiple Choice

According to your authors, which of the following are reflected in marketing goals?


A) a clear understanding of long- and short-term competitive situations
B) They are often expressed as sales or share-of-market objectives to be accomplished for a given budget and over a specific time.
C) They are derived from the advertising plan.
D) just how much public relations advantage you will gain
E) the persuasive impact of an advertising message

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