Reasons that justify scrapping a campaign include all of the following EXCEPT change in:
A)target markets.
B)product.
C)management who are tired of same old, same old.
D)the economy.
E)the competition and their efforts.

Question

Quizplus · Accepted Answer

The exhaustion or boredom of the management team is not a valid reason to scrap a campaign. The other options, such as changes in target markets, products, the economy, and competition, can all affect the success of a campaign and may require it to be scrapped or modified.

Reasons That Justify Scrapping a Campaign Include All of the Following