Which of the following is NOT characteristic of an effective product analysis?
A)determining what unique consumer benefits the product will deliver
B)assessing the value of the product relative to the proposed price
C)assessing the competitive reaction to the product
D)determining if adequate distribution channels are available
E)determining if quality control can be maintained

Question

Quizplus · Accepted Answer

Assessing the competitive reaction to the product is not characteristic of an effective product analysis because product analysis primarily focuses on the product itself, its features, benefits, quality, and market demand rather than on external factors like competitive reactions.

Which of the Following Is NOT Characteristic of an Effective