When seeking management approval for a campaign, it's wise to refer to such statements as "promoting a specific service" or "launching a new product," which are examples of:
A)advertising goals.
B)marketing goals.
C)public relations objectives.
D)sales promotion objectives.
E)integrated communications goals.

Question

Quizplus · Accepted Answer

Referring to promoting a specific service or launching a new product are examples of marketing goals, as they relate to the overall marketing objectives and strategies of the company. Advertising goals specifically relate to the advertising aspect of marketing, while public relations and sales promotion objectives are different branches of marketing with their own specific goals. Integrated communications goals are a broader term for aligning all marketing and communication efforts together towards a common objective.

When Seeking Management Approval for a Campaign, It's Wise to Refer