Which of the following did Toyota NOT use to introduce its Yaris to its target audience?
A)"mobisodes" via Sprint
B)a profile on Facebook
C)a profile on MySpace
D)a contests for consumer-generated spots
E)in a series of comedy sketches on MadTV

Question

Quizplus · Accepted Answer

Toyota did not use a profile on Facebook to introduce its Yaris to its target audience. Instead, they utilized innovative marketing strategies such as "mobisodes" on Sprint, a profile on MySpace, contests for consumer-generated ads, and comedy sketches on MadTV.

Which of the Following Did Toyota NOT Use to Introduce